UKCSA Customer Strategy Feedback Award win for Suzuki
This time the brand was awarded for its Customer Feedback Strategy and follows a UK Customer Satisfaction Awards category win just two years ago when Suzuki was awarded the Trusted Quality Provider accolade.
Suzuki submitted an entry for best customer feedback strategy on behalf of both its car and motorcycle divisions and were shortlisted alongside a variety of industries. This award looked at both the strategy in place and how the effectiveness of the strategy is measured.
After careful consideration and close competition from nine other organisations, the 34 strong judging panel voted to award Suzuki due to it demonstrating a clear improvement in customer satisfaction and performance.
This award is open to any organisation that prides itself on the excellence of its customer service and indicators that the judges were looking for included how easy organisations make it for customers to provide them with feedback and then how they close the feedback loop to maintain the highest standards. Suzuki has clearly demonstrated this as it has ranked as the top Automotive brand in eight of the bi-annual UK Customer Satisfaction Index, since 2019, in which over 278 organisations are measured across 13 sectors.
Commenting on the results, Denis Houston, Director Aftersales, Suzuki GB PLC, said: “We are immensely proud of our achievement in winning a second UK Customer Satisfaction Award that once again clearly reflects the ever-strong commitment to our customers.’’
He added “Rather than being an award for our brand, this accolade is very much for the people of Suzuki, and we would like to express our sincere thanks once again to our Employees, Dealers and Suppliers for their consistent and strong commitment to our customers who have of course been instrumental in this.’’
Jo Causon, CEO, The Institute of Customer Service commented: “Congratulations to the teams at Suzuki GB for picking up the Customer Strategy Feedback award at the UK Customer Satisfaction Awards this year. Properly collecting, analysing, and understanding customer feedback is a cornerstone of successful service strategies, and this award seeks to recognise that. Well done to all the team and I hope you continue to build on this success.”
Recognition of our consistency in this area include Suzuki being ranked the Number 1 Automotive brand in UKCSI eight times since 2019 in the bi-annual index.