Swift eras – Suzuki GB celebrates 40 years of Swift

This evolution and development has provided the engineers at Suzuki Motor Corporation a wealth of experience and knowledge as to what its customers really want from a Hybrid small car and continue to do so in the longer term as well as offer all the technology you need as standard. Suzuki takes the all-new Swift into the next era as the trusted car brand for those who are proud to be different.

Suzuki is renowned as the small car experts and Swift sales recently passed the nine million units milestone since its inception as a globally focused car in 2004.

1983-1989

The Suzuki Swift was originally marketed in Japan and sold as the Cultus / SA310 until early 1985 when the Swift name was then used for Europe, and the model launched in the UK. In Japan, the Swift name only became used for its domestic market in the late 1990s. It was first launched in 1983 at the 25th Tokyo Motor Show and went head-to-head with the Toyota Starlet and Nissan Micra. The word “Cultus” is Latin and means care or adoration.

Swift was the first Suzuki model to enter a class of car with both larger dimensions and engines than the ‘kei’ class Fronte model in Japan. Very early models utilised a 1.0-litre three-cylinder engine with leaf springs for the rear suspension.

Later production Swifts were powered by a 1.3-litre four-cylinder engine that was noted by media at the time for its smoothness and good fuel economy. The dashboard was a mix of analogue and digital instruments including a gear selection indicator for the optional three-speed automatic transmission.

In the UK, Swift was offered in both three-door and five-door hatchback forms as well as a 1.3GTi three-door model.

1989-2003
Introduced in the UK in 1989, this model was the longest running Swift variant with production spanning over 13 years and was latterly produced in Hungary for the UK market. It was first presented in Japan in 1988 and European introduction debuted in Brussels in October of that same year. This model was also badged as Cultus in Japan and in numerous other Global markets.

This model Swift, with its pronounced wedge styling cues, had similar dimensions to the first model introduced in 1983 but was redesigned to make better use of the luggage area and cabin space. It featured four wheel independent suspension and was available as both three and five door variants with either 1.0-litre three cylinder or 1.3-litre four cylinder engines.

A 1.3-litre GTi three door model was also available with almost 100bhp and four wheel disc brakes and was certainly classed as one of the first hot hatchbacks of the era with its kerb weight of less than 800kg.

The GTi model featured twin overhead camshafts, stronger web casting for the engine block, high flow intake manifold design and electronic control for the ignition timing.

Limited edition UK models were also available including SKY and Forest Green derivatives. On average, Suzuki GB sold around 5,000 units every year of this Swift model and it was a popular hatchback with its high standard specification and low fuel consumption, they are a rare sight on UK roads now with only around 470 examples currently registered.

2017-2023

• Swift – on sale in the UK and Republic of Ireland since June 2017, then face lifted for 2021 model year with revised front-end styling, higher standard specification and even further emphasis on safety equipment levels across the range.
• All models fitted with Suzuki’s enhanced 12V Hybrid system.
• Available in SZ-L, SZ-T, SZ5 and 1.4-litre Sport grades.

Following on from its launch in the Japanese domestic market, Suzuki Motor Corporation unveiled the Swift for Europe at the 2017 Geneva Motor Show as its all-new global compact super mini. Suzuki launched the Swift in May 2017 in the UK and Ireland with 2WD and Allgrip optional 4WD, it was then facelifted for 2021 with a new 1.2-litre enhanced Hybrid engine as well as further standard safety specification upgrades.

Available as a five door derivative only, The Swift represents an automotive advancement aimed at uplifting the driver through succession, evolution and innovation.

In addition to its stylish exterior design in a compact size of just 3,840mm long, the Swift  features excellent visibility, a spacious cabin and ample luggage space. The initial development goal was to create an all new hatchback styling that is undoubtedly Suzuki and with all the technology you need as standard.

Available as standard equipment for all Swift models, the upgraded 12V Hybrid system is a compact and lightweight unit that incorporates an Integrated Starter Generator (known as ISG) which acts as both a generator and starter motor, the ISG is belt driven and assists the engine during vehicle take off and acceleration and also generates electricity through regenerative braking. 

The 1.4-litre Sport model with six speed manual transmission was introduced in May 2018 and a 48V Hybrid application for even greater economy and lower emissions was added in 2020.